If everyone is thinking alike, then somebody isn't thinking. George S. Patton

"The best job goes to the person who can get it done without passing the buck or coming back with excuses." Napoleon Hill: Quotes on Teamwork

One of the worst problems advertising creative teams run into are clients who think white space is wasted space.

White space refers to the blank area of a printed advertising/marketing communication. It doesn't have to be white literally, it just has to be devoid of type and graphics.

White space creates balance between all the elements of a communication. It makes the whole thing visually appealing and inviting. It looks professional. Most important, it engages readers, makes them more willing to spend some time looking at and reading your communication.

Filling up the white space by making text or logos bigger does not make those elements more important or more persuasive. It just makes them bigger.

White space is good. You need white space. Embrace the white space. It is your friend.

Reference from HERE

How to make people love your brand?

Good quality and price is a must.
But adding extra "value" will make people fall in love with your brand.
This value is not physical value, but an emotional one.

THIS IS CALL EMOTIONAL BRANDING.

Basic Promotional Tools (One of the 4Ps)

The approch to building brand is to add value (largely intangible) to the brand,
so that consumers will buy the brand for what they believe it represents.

1. Corporate Identity (Guidelines for using in for all occasions)
2. Packaging
3. Store Outlook
4. Staff Uniform (if any)
5. Advertisements with identity
6. Colour and its visual effects

A. Publicity
B. Company Website
C. E-Newsletter
D. Brand Loyalty Programs
E. Events: entertainment, community, social responsibilities
F. Use of celebrities

Brand Building Strategy

1. Consistent Personality: Tone & Manner
2. Consistent Visuals
3. Cater to changing needs
4. Deep understanding of the consumers
5. All promotion efforts point to the same direction

Low Respect + Low Love = COMMODITIES
Low Respect + High Love = FADS
High Respect + Low Love = BRANDS
High Respect + High Love = LOVEMARKS*

Ref. from Kelvin Roberts, CEO of Saatchi & Saatchi

What is branding?

“Products are made in the factory,
but brands are created in the mind.”
– Walter Landor.

A brand can separate you from all the other companies that can fill the same order for a customer. It is the visible and emotional badge representing your standards and values. A brand incorporates a logo and a brand theme which represent the company. The purpose of branding is to sell the company efficiently allowing people to recognize the company by a quick glance. This also introduces brand loyalty, once the brand loyalty is established, the customers will have:

- Greater willingness to try a product or service
- Less time needed to close the sale of an offering
- Greater likelihood that the product or service is purchased
- Willingness to award a larger share of purchase requirement
- Willingness to pay a price premium
- Less sensitivity in regard to price increases
- Less incentive to try a competitive offering

Ref. from Brand Strategy, www.webpronews.com

"Customers don't buy products;
rather they are buying solutions to their needs"

"A brand is more than a logo,
it adds a tremendous value to a business"